Making Twitter Better for Marketers

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nasimson
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Blogger

True. Would involve a lot of trials and errors. And time to mature.

cvargas
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Blogger

@nasimson

That predictive analytics piece in itself would be a huge undertaking to try and get something functional.

nasimson
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Blogger

@Cvargas. It's not just scanning but intelligent interpretation that's involved. Recognition of patterns, predicting consumer behavior based on the predictive analysis and then targetted marketing. We sure have to go a long way to have a system that caters to that adequately.

nasimson
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Blogger

Infinity: Yes. Perhaps twitter should device a way to give precedence to some ver others. Like if I am following even a 100 people, it's impractical that I will read all their tweets. But there might be some I'd like to read more than others. Something similar to facebook subscriptions but of course much simpler since there will only be tweets involved.

cvargas
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Blogger

@infinity

Very good link as to how marketing campaign can go sadly wrong.

cvargas
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Blogger

@infinity

You view of the keyword usage factor could be the driving instrument needed to get Twitter ads effectively pushed out to potential buyers.  

If I tweeted that I lost my cell phone today, that could open the door for AT&T, T-mobile, Verizon, and other cell phone providers to push ads into my stream because of what I posted.  That would be a good targeted marketing audience.

Now how Twitter or any ad management company would be able to readily scan and publish those ads would be a feat.  I think even Twitter would have an issue scanning all of the tweets effectively to publish those ads.  This would take a very powerful computer setup with access to scan millions of streams at one time.

cvargas
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Blogger

@Scott

You stated this absolutely correct.  Social Media Marketing is a tool that companies must utilized based upon the medium in which it is set.  Not try and conform another marketing technique that doesnt' really match the actual social media platform.

infinity
User Rank
Evangelist

agreed: I think one of the challenges of twitter is the speed of timelines. If a company I follow, as a customer, tweets something one day and I don't check twitter for a few days, it's unlikely i will go back to see the original tweet. Perhaps some people are obsessive about reading everything on twitter, but it wouldn't seem that way. Facebook posts, to me, are more likely to be read through.

nasimson
User Rank
Blogger

Infinity: For marketing on twitter to be effective, having relevance with a user's timeline is the key. How to achieve that purpose is tricky though. There has to be an intelligent mechanism or reading and interpreting user preferences and make suggestions accordingly.

Mitch made a good point about breakfast suggestion for people going to bed. But developing a system with a whole set of applicable options will take time and a lot of trials to perfect.

Mitch Wagner
User Rank
Blogger

@infinity - The lesson here is that if a brand has a strong community of haters, it needs to be ready for that to crop up. 

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