Facebook Figuring Out Keys to Unlocking Advertising

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magneticnorth
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Re: Nobody notices Twitter ads
magneticnorth   11/30/2011 10:45:04 PM
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"Twitter has ads??? See how invisible they are!"

Let's give it a title: "The Emperor's New Ads" XD

Joe Stanganelli
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Although their positioning may qualify as a dark pattern (Thanks for educating me about that term, Keith!), I like how seamlessly and uninterruptingly Twitter has weaved advertising into its platform.  It's pretty clear, for the most part, when you're looking at sponsored content, but it's hardly intrusive.

Joe Stanganelli
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Retro
Joe Stanganelli   11/29/2011 5:53:18 PM
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This parody advertisement for Facebook seems especially apt.

tinym
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It's true, Facebook has trouble doing many things well.  I'm nearly ad-blind when I log on, which is quite rare.  Personalized advertising there isn't appealing to me.  Facebook is known for its lack of privacy considerations of the general public and personalized ads don't seem all that secure from inside the big blue walls.

kicheko
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Re: Nobody notices Twitter ads
kicheko   11/25/2011 2:31:57 PM
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I agree sidebar is the best location. On the timeline is a lot intrusive. On twitter ads, I remember this one about TV shows with a tweetscreen on the side for comments to run concurrently and possibly ads thrown in there.

Barbara Krafte
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Mitch -

No doubt Facebook is putting a lot of talent to work on leveraging the advertising potential. Whatever the breakthrough, Facebook needs to rethink their typically heavy-handed execution. New anything on Facebook tends to be delivered as inflexible edict vs. customer-centric option (in or out). Nuance is a word Facebook has yet to grasp.  Personalized, shared Internet advertising is theirs for the taking but will only be broadly embraced if it's unobtrusive (and engaging). 

 

nasimson
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Re: Nobody notices Twitter ads
nasimson   11/25/2011 5:06:59 AM
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Twitter has ads??? See how invisible they are!

In my opinion, it could be good or bad. Good in the sense that the ads do not feel like imposing on the users. But bad if they're so blended in that the user seldom notices them. Also I would prefer if any promoted stuff stays in the sidebar instead of being in the timeline/newsfeed.

nasimson
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Facebook ads - what works or not
nasimson   11/25/2011 4:50:49 AM
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I agree that an ad on the sidebar is conveniently ignored, but if it says 2-3 friends of yours have liked it, one is automatically drawn to notice. More than that, I think facbeook pages are being increasingly used to promote products, services, image, etc. The system can be made more effective if facebook employs some techniques to redirect traffic from social ads and likes to the relevant facebook pages.

Another thing that can give boost to marketing is mobile apps for facebook users on a similar concept without making it annoying.

kicheko
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Re: Nobody notices Twitter ads
kicheko   11/24/2011 10:56:34 AM
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Its true twitter ads are still invisible. Even i am yet to begin to notice twitter ads. The only ads i've seen being effective so far are those of organizations i've followed.

kicheko
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Re: Step in the right direction
kicheko   11/24/2011 10:52:11 AM
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Its notable that as more and more social media avenues have been developed, we the people have become more and more antisocial and cynical. Less receptive to things we would have just watched without much ado on tv back in the days. issues of opt-in and other ways of trying to persuade people politely to listen.

Its going to be more difficult to market now, because for someone to opt-in for something that could send them a lot of ads, its got to be really interesting and look less like a series of ads.

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