The iPhone's Delicate Marketing Dance

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Mitch Wagner
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nasimon - Apple isn't in the OS business any more than Google is, though. Apple sells hardware. 

And I don't see Nokia + Microsoft going anywhere but down the drain. There's just no reason for anyone to buy a Nokia Windows phone over any other Windows phone, or over iOS, BlackBerry, or Android. 

User Rank

Thanks Mitch for your comment. Your point is well taken that Apple is only on the OS front, while Google is on the OS + Cloud Consumer Apps as well.

However being sidelined to just Cloud Consumer Apps space is not a good position for Google, because that space is vulnerable. For example with Nokia+Microsoft joining hands, it will be live mail, ovi maps & bing search that will be the default apps. One of the reasons cited for Eric Shmidt's change in position is cited to be the mishandling of Android - not resulting it to get to a place as per its (believed) potential.

Mitch Wagner
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nasimon - Actually, Google's in a really interesting, and good, position here. 

If Android wins then Google wins and Apple loses. That's basic, right?

If the Apple iOS wins, then Apple wins ... and Google could still win, because Google software runs on Apple products. 

The Apple/Google rivalry is unusual for tech industry rivalries because Apple users are also Google users.

Take me for example. I'm kind of an Apple fanatic. In our house, we have three iPhones (including a first-generation one no longer in use), two iPads, and five Macs. And yet I'm also a heavy Google user: It's my search engine of choice, we use Google Docs to manage workflow here at The CMO Site, I use Google Calendar for my calendar, and Gmail as my personal email account. 

Mitch Wagner
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One of the mobile rumor blogs reports that Verizon iPhone sales were disappointing. It's an anonymous-sourced report, so take it with a grain of salt. 

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Whoever gets more of the market share, Verizon or AT&T - Apple's devices are going to get into more hands. Apple has placed itself very smartly in the smart phone eco system.

Google is the most to worry here because if AT&T & Verizon's top selling phones are iphones, then these are not Androids and this should give some sleepless nighs to some in Google HQs.

User Rank

Funny. But the problem was more of a poke at AT&T than the iPhone itself. The DS appeareance is also great for Verizon and Apple. It'll make you laugh and all of the users that agree may be more motivated to make the switch.

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All publicity indeed is not good exposure. Quality that bad prompts a head scratch to Apple's willingness to let a service provider with such a bumbling rep for CS be its partner. 

Verizon is somewhat of North America makeover; a marketing mulligan for Apple and a  wrist slap to AT&T for not cleaning up its act.

Clang the bell for Round 2, please. 

Dave Sasson
User Rank

Mitch, funny stuff. Thanks.  One thing to keep in mind as well is that the iPhone will be available only on Verizon’s 3G network and not on its much faster 4G LTE network.  This may be a disappointment to Verizon’s new iPhone users, but the 3G network is available nationwide and is pretty stable.  Making it available on its 4G network would have delayed having the device available on Verizon.  Time will tell how it will perform, but so far it is definitely a plus for both Apple and Verizon.

Mitch Wagner
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Watch the video here: Verizon iPhone announcement on The Daily Show.

You know you have a marketing problem when The Daily Show is making fun of you. 

User Rank
Too early
hms022001   1/12/2011 10:04:29 AM

Too early to determine winner/loser and life of Android.  Assume Verizon's network has no effects from adding 5ml-12ml Iphones to system then Winner is Apple; ATT will feel some effect but over long term will recover.  Android will not die; but modified for competition.  Verizon has most at risk for if the add of the Iphone causes any issues (even if short term) with the overall network; their competitive advantage over ATT, Sprint and the others will be reduced.  

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