Nestlé Crunches the Social Media Numbers

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WaqasAltaf
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Re: Very cool...
WaqasAltaf   11/30/2012 11:42:43 PM
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Nestle has realized it well that the number of hours in a day spent on social media or internet in general far exceeds the number of hours spent in front of tv or while reading print media. These stats should be made a basis for dividing time and resources on marketing.

WaqasAltaf
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Re: 600
WaqasAltaf   11/30/2012 11:39:54 PM
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600 is a such a big number which would make it difficult for the social media team to monitor each one's effectiveness and ensure that the page remains updated and vocal. The number of products of Nestle, however, make it mandatory to reach out to each product's customer separately so as to hear his/her opinion; at the least, just 'like' it.

smkinoshita
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Re: Very cool...
smkinoshita   11/30/2012 2:43:26 AM
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I agree with you @AshleyDaley.  It's very cool, but also very surprising!  Who knew that huge organizations could learn from past mistakes?

In all seriousness, I'm glad to see Nestle doing what they're doing.  It's showing adaption and that they're taking both data and social media as seriously as they should be -- that's an example to follow (certain previous business practices excluded of course)

AshleyDaley
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Very cool...
AshleyDaley   11/27/2012 2:49:38 PM
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Wow, thats actually very cool @John. I think all companies, regardless of whether they have a strong social media presence or not, still need to monitor the ways in which they are being discussed on social media. What Nestle is doing is tremendous and Im sure the value and/or reward they receive from such a program is worth every penny. 

AliceAMM
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600
AliceAMM   11/26/2012 7:30:26 PM
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600 FB pages is a ton of pages! But, I totally get it. No way could one page provide a blanket over all their products. Besides, I might not like crunchy bars, but might definitely like nutty ones so reaching me in my likes is key.

WaqasAltaf
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Defence wall
WaqasAltaf   11/26/2012 12:32:48 PM
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The controversial nature of operations of these companies make it inevitable for them to maintain a strong social presence. However, their social media experts work hard to put a softer image of the company in front of the public and up till now social media has played a successful part in the brand building for many companies.



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