Joy Reynaldo
Latest Posts
Federal PepsiCo Investigation Threatens Standard Marketing Techniques
Joy Reynaldo   11/7/2011   (23) comments
FTC complaint could redefine "deceptive."
Is Market Positioning Obsolete?
Joy Reynaldo   8/11/2011   (9) comments
Choosing a niche market and definition has limitations in the age of the network effect.
Marketing in the Age of Touch
Joy Reynaldo   6/16/2011   (21) comments
With the end of the click as we have known it, metrics are going to need to evolve.
The Myopia of the 'Social Media Expert'
Joy Reynaldo   6/8/2011   (29) comments
Why so touchy?
quick poll
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.
2:34
(4) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing
1:54
(4) comments
Social Media Resolutions
Ideas for social media marketing in 2012.
4:25
(35) comments
My Viral Tweet
What marketers can learn from a tweet.
2:54
(7) comments
Trikkes & Marketing
Retailers face three options in 2012.
3:41
(3) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.
3:01
(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.
02:18
(5) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.
04:26
(3) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...
2:27
(11) comments
Twitter Upgrades
Twitter is now more useful for brands.
2:42
(1) comment
Fonts Mean Brands
Mess with your font at your peril.
3:12
(5) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...
2:21
(0) comments
Behavioral Ads
Marketers are losing on behavioral advertising.
2:54
(8) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...
3:00
(1) comment
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
seven days of education
The CMO University offers executive marketers an entirely new way to get the education they need to forumlate next-generation marketing strategies.
Join interactive classes | Earn credits | Chat with peers
View archived courses on these hot topics:
LEARN MORE
Charlotte Blank
General Motors: Keeping the Customer at the Center
2|29|12   |   2:34   |   (4) comments

How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing
2|15|12   |   1:54   |   (4) comments

Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions
1|25|12   |   4:25   |   (35) comments

Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet
1|18|12   |   2:54   |   (7) comments

What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing
1|9|12   |   3:41   |   (3) comments

Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing
12|21|11   |   3:51   |   (3) comments

IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder
12|19|11   |   3:01   |   (1) comment

Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain
12|13|11   |   02:18   |   (5) comments

As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare
12|12|11   |   04:26   |   (3) comments

Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'
11|15|11   |   2:27   |   (11) comments

Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams
11|9|11   |   2:42   |   (1) comment

Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands
10|31|11   |   3:12   |   (5) comments

Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time
10|20|11   |   2:21   |   (0) comments

CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation
10|18|11   |   2:54   |   (8) comments

Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing
10|14|11   |   3:00   |   (1) comment

"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.