Paul Gillin
Latest Posts
Thriving in the Face of E-Commerce
Paul Gillin  
4/8/2013   (107) comments
History shows that technology can help retailers and other companies do well even amidst the wrenching changes wrought by hyper-aggressive online providers.
Tweeting Live Events: Why & How To
Paul Gillin  
3/29/2013   (88) comments
Any live event, business or otherwise, can be given some extra juice with generous use of Twitter. Here's how.
P&G Uses 2006 to Help Plan for 2020
Paul Gillin  
1/18/2013   (82) comments
Many web phenomena we take for granted today would have been shocking back in 2006.
When Social Media Backfires: The Progressive Episode
Paul Gillin  
8/31/2012   (31) comments
Progressive Insurance's handling of a social media-enflamed PR crisis holds important lessons for CMOs.
Content Marketing 2.0
Paul Gillin  
8/22/2012   (47) comments
A longtime editor provides offers some thoughts about the basics of content marketing.
Make Social Media an Organizational Asset – Right Now!
Paul Gillin  
6/29/2012   (29) comments
The whole enterprise should be involved with social media, not just the marketing department that pioneered their use.
Get More From Prospecting on LinkedIn
Paul Gillin  
4/20/2012   (26) comments
If you want to banter with friends, you can't beat Facebook, but if you want to find and qualify the people who can deliver business, LinkedIn is the place to be.
Five Basic SEO Mistakes Too Many Firms Make
Paul Gillin  
3/20/2012   (25) comments
These easy steps can improve your search ranking.
Five LinkedIn Marketing Gems
Paul Gillin  
2/2/2012   (9) comments
LinkedIn is a great tool for finding out about competitors and searching for opportunities. These little-known tools can help.
10 Tips to Enhance a Twitter Business Brand
Paul Gillin  
1/24/2012   (52) comments
Cultivating a quality Twitter following takes more than just building numbers fast. But it's worth it.
Braun Switches Off TV, Switches On Internet Marketing Assault
Paul Gillin  
1/12/2012   (17) comments
The electric shaver maker is using market research, Internet content, and search optimization to drive demand.
Do You Need a Social Media Strategy?
Paul Gillin  
11/2/2011   (9) comments
You don't have a strategy for a copier, stapler, or furniture. You don't need a social media strategy either.
The Myth of Customer Loyalty
Paul Gillin  
10/3/2011   (27) comments
Today's brutal business climate punishes companies that take their customers for granted.
What’s a Media Company? Hard to Tell
Paul Gillin  
9/8/2011   (17) comments
Companies like Intel and Cisco are hiring ex-journalists to help their voices stand out in a crowded media environment.
Why You Need to Replace 'Customers' With 'People'
Paul Gillin  
7/28/2011   (5) comments
The language you use to describe your business matters to how you do business.
Good Riddance to the Case Study
Paul Gillin  
7/12/2011   (10) comments
Case studies, as practiced in the 20th century, are becoming irrelevant in the age of the Internet and social media. But they can survive, if marketers adapt them to new circumstances.
Why Brands Should Love Public Complaints
Paul Gillin  
6/27/2011   (23) comments
When brands are open with dissatisfied customers, it makes praise more believable.
Five Ways to Protect Against Crummy Market Research
Paul Gillin  
6/6/2011   (32) comments
Don't accept sloppy research as Gospel truth.
Twitter Useless for B2B Marketing? Ridiculous!
Paul Gillin  
2/25/2011   (22) comments
The CMO Site's publisher recently declared Twitter to be useless for B2B marketing. He's full of baloney

leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.


(1581) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing


(142) comments
Social Media Resolutions
Ideas for social media marketing in 2012.


(139) comments
My Viral Tweet
What marketers can learn from a tweet.


(29) comments
Trikkes & Marketing
Retailers face three options in 2012.


(336) comments
Mobile Marketing Is Hard
Meet's Price Check app.


(114) comments
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.


(30) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.


(134) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...


(35) comments
Twitter Upgrades
Twitter is now more useful for brands.


(61) comments
Fonts Mean Brands
Mess with your font at your peril.


(132) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...


(164) comments
Behavioral Ads
Marketers are losing on behavioral advertising.


(120) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...


(271) comments
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Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (1581) comments

How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (142) comments

Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (139) comments

Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (29) comments

What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (336) comments

Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (102) comments

IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (114) comments's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (30) comments

As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (134) comments

Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (35) comments

Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (61) comments

Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (132) comments

Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (164) comments

CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (120) comments

Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (271) comments

"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.