The CMO Site - Where the Marketing Elite Meet

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the CMO site blogs BIO TOP POST Why Google Ads Work & Facebook Ads Don't Mitch Wagner 5/16/2012 (0) comments Ads work best if they catch people when they have purchase intent, the Internet entrepreneur and investor Chris Dixon writes in a blog. That's the magic of Google search ads. If I ... BIO FEATURED POSTS McKinsey's 'Demystifying Social Media' Rehashes Old Marketing Advice Aliza Sherman 5/16/2012 (2) comments McKinsey Quarterly recently published an article -- "Demystifying social media" -- that left me, well, mystified. Most recent post: Mitch Wagner... Thanks, Dave! Would it have been better to credit some of the other people... BIO Skyrim: How Marketing Turned a Niche Product Into a Mass Market Hit Wagner James Au 5/14/2012 (11) comments Bethesda Softworks faced a daunting challenge: Market Skyrim, the latest installment of the Elder Scrolls videogame franchise, beyond its niche audience of hardcore fantasy geeks, ... Most recent post: John Barnes... Well, medieval landscape is the landscape of our fairy tales. Medieval kings... BIO Dove Gives 'Real Beauty' Campaign a Makeover Ariella Brown 5/11/2012 (50) comments "The absence of flaw in beauty is itself a flaw." Havelock Ellis's epigram sums up Dove's Campaign for Real Beauty. The campaign allies Dove's product marketing with pictures of ... Most recent post: Ariella... Dove is not the only brand going after men. I just saw this BIO Social Review Sites Fall Short of Promise Karl Hakkarainen 5/9/2012 (28) comments Restaurant review sites promised to be the cutting edge of local-social marketing. In spite of early excitement and results, Yelp, Foursquare, and Urbanspoon have stalled. This has ... Most recent post: Mitch Wagner... Well, we could call it "where sort-of-normal people meet." BIO How to Advertise on Reddit Wagner James Au 5/7/2012 (22) comments Reddit is a fast-growing, popular community. But advertising on Reddit only works when you do it right. Most recent post: Mitch Wagner... John, we have another article from James about Reddit in the pipeline. Certainly,... (18) Disruptions in New Domains Raise Robustness Concerns (12) Intuition Still Matters in a Data-Driven Marketing World (42) Mobile & Social Apps Drive Presidential Campaigns (37) Walmart Looking to Serve the Underserved (45) Ditch the Click: Study Says Clicks Don't Correlate to Conversions (23) Corporate Blogging: We've Got Good News & Bad News most commented (50) Dove Gives 'Real Beauty' Campaign a Makeover (28) Social Review Sites Fall Short of Promise (22) How to Advertise on Reddit (18) Disruptions in New Domains Raise Robustness Concerns (11) Skyrim: How Marketing Turned a Niche Product Into a Mass Market Hit top user-generated boards (4) Will Timeline Kill My Facebook Fan Page (1) Integrated Social Websites
message boards eChat Re: Work everywhere?: Well, medieval landscape is the landscape of our fairy tales. Medieval kings and queens are potent parent symbols; a man's home is his castle; a mighty fortress is our god; these people went on literal crusades; you and I are freelancers. ... John Barnes on Skyrim: How Marketing Turned a Niche Product Into a Mass Market Hit Re: Beauty is . . . : Dove is not the only brand going after men. I just saw this Ariella on Dove Gives 'Real Beauty' Campaign a Makeover Re: TARGET MARLETING AT WORK: @Mitch ah, those calls would be rather like the ones I get from causes that reference previous contributions. I always say that I don't pledge over the phone, though the callers (who are human in this instance) still go forward with their... Ariella on Mobile & Social Apps Drive Presidential Campaigns Re: TARGET MARLETING AT WORK: Ariella - I'm receiving them for the Obama campaign. Not surprising; we donated in 2008 and Obama's campaign is spending huge money this year. Mitch Wagner on Mobile & Social Apps Drive Presidential Campaigns Re: Work everywhere?: John Barnes - I remember that commercial! The special effects sure look cheesy today. The semioticians tend to like the Middle Ages because it's a "dense code," i.e. practically everything in a medieval landscape or situation has a ton... Mitch Wagner on Skyrim: How Marketing Turned a Niche Product Into a Mass Market Hit Re: Another use for coupons: Well, we could call it "where sort-of-normal people meet." Mitch Wagner on Social Review Sites Fall Short of Promise Re: Beauty is . . . : Ariella - That Facebook ad looks good because it appeals to men's better images of themselves. The Dr Pepper 10 ads seem wrong because they appeal to men's worst images of themselve, as being afraid to appear feminine. We've discussed... Mitch Wagner on Dove Gives 'Real Beauty' Campaign a Makeover Re: Social media and the consumer decision journey : Thanks, Dave! Would it have been better to credit some of the other people who paved the way for your insights? I'll update the article to include a link to your response. Mitch Wagner on McKinsey's 'Demystifying Social Media' Rehashes Old Marketing Advice Social media and the consumer decision journey : As one of the co-authors, I agree that there are hundreds of articles about social media that have appeared over the years, and techniques for using it are established. However, the point of this article that is new is the clustering... Dave Edelman on McKinsey's 'Demystifying Social Media' Rehashes Old Marketing Advice Re: Beauty is . . . : @tinym Here's my guess about the choice of name. The way that product line is marketed on Facebook with photos like this: is with an assumption of a man in the role of family (rather than say the way Unilever's Axe spray is promoted).... Ariella on Dove Gives 'Real Beauty' Campaign a Makeover Re: Beauty is . . . : @Mitch that contrast in advertising is very interesting. Some people do associate grandparenthood with age. I recall the Shirley MacLaine character in "Terms of Endearment" responding with the opposite of delight when her daughter told her... Ariella on Dove Gives 'Real Beauty' Campaign a Makeover Re: Beauty is . . . : "many of the ills we associate with old age and middle-age are actually caused by our Western lifestyle -- too much bad food, obesity, not enough exercise. " This is often overlooked or completely ignored here. It's not widely accepted but... tinym on Dove Gives 'Real Beauty' Campaign a Makeover Re: For men?: I might be inclined to try it if only the name were better. I'm not just picking on Dove here, I avoid other products based on silly factors like a name. tinym on Dove Gives 'Real Beauty' Campaign a Makeover Re: Another use for coupons: You were missed here. It's nice of you to call us all normal. We should change the tagline of the site to "where normal people meet". tinym on Social Review Sites Fall Short of Promise Re: Yelp help: Tracking is definately a challenge in coupon promotions. Tracking is supposed to be part of the appeal of running a Groupon deal. I have several and use them with every visit. I like these places and want to go often, the card rewards... tinym on Social Review Sites Fall Short of Promise Re: Another use for coupons: It's good to be back. I've been many strange and surreal places lately ... the all night typing vampire world of the novelist with a deadline ... the theatre world of a set designer with a show to get up on time ... the lives of current... John Barnes on Social Review Sites Fall Short of Promise Re: Surprise, ICANN isn't ready: I certainly hope you're right. Markets deliver market results -- which is why, if you DON'T WANT market results, you've got to avoid markets. John Barnes on Disruptions in New Domains Raise Robustness Concerns Re: Work everywhere?: Well, here's a similar appeal that worked pretty well: http://www.youtube.com/watch?v=pir1Hug-CEc The semioticians tend to like the Middle Ages because it's a "dense code," i.e. practically everything in a medieval landscape or situation... John Barnes on Skyrim: How Marketing Turned a Niche Product Into a Mass Market Hit Re: Beauty is . . . : Susan - This is an important matter to me, because I turned 50 last year, and am two months short of turning 51. A couple of months ago I was discussing the matter with a nearly lifelong friend (we've been friends since we were 12 years... Mitch Wagner on Dove Gives 'Real Beauty' Campaign a Makeover Re: For men?: WaqasAltaf - They expect different from women though :) I am sure many women feel offensive when men keep different standards for themselves and different for women. I'm always amazed when some guy who is himself a slob complains... Mitch Wagner on Dove Gives 'Real Beauty' Campaign a Makeover MORE MESSAGE BOARDS eChat message boards Sunday April 15, 2012 3:03:03 AM wht do you suggest for start up's who don't have any valid historical data? Samir Sanil BLOGGER Monday March 26, 2012 11:35:22 AM And it's up: Get More From Pinterest Marketing Mitch Wagner BLOGGER Friday March 23, 2012 6:00:57 PM I've written up a blog post reporting on this chat, look for it on the home page Monday morning -- 7:30 am ET to be precise. Mitch Wagner BLOGGER Friday March 23, 2012 3:02:44 PM Thanks so much for having this. sroeben BLOGGER Friday March 23, 2012 2:22:47 PM www.pinterest.com/storyofmylife InspiredBySaturday BLOGGER Friday March 23, 2012 2:09:54 PM So, Aliza, since you still seem to be here after all, why are you skeptical about Facebook? Do you think it might be a fad, and evaporate this year or something? It seems pretty firmly entrenched to me. Mitch Wagner BLOGGER Friday March 23, 2012 2:09:15 PM Good tip. So to speak. Mitch Wagner BLOGGER Friday March 23, 2012 2:08:43 PM BTW, I'm tagging tweets about Pinterest with #pintip alizasherman BLOGGER Friday March 23, 2012 2:06:54 PM I think I might write up a blog post on it as well. Look for that to go live Monday if I do. Mitch Wagner BLOGGER Friday March 23, 2012 2:06:43 PM Yes. This is the archive. Mitch Wagner BLOGGER Friday March 23, 2012 2:06:31 PM Thanks Aliza! smkinoshita BLOGGER Friday March 23, 2012 2:06:14 PM Mitch - will this be archived? Same URL? alizasherman BLOGGER Friday March 23, 2012 2:05:50 PM Thanks for coming, Aliza! Good luck on the assignment. Mitch Wagner BLOGGER Friday March 23, 2012 2:05:42 PM <waving to Eileen> alizasherman BLOGGER Friday March 23, 2012 2:05:25 PM I'm @alizasherman on Twitter folks. And now I must go finish an assignment so signing off. Happy Pinning! Thanks to Mitch for inviting me. alizasherman BLOGGER Friday March 23, 2012 2:05:18 PM http://pinterest.com/eileenludwig/ eileenludwig BLOGGER Friday March 23, 2012 2:04:10 PM Great analogy Aliza! lhudson BLOGGER Friday March 23, 2012 2:03:58 PM Thanks everyone for being here! If you are on Pinterest, please paste your URL here so we can follow you! http://pinterest.com/alizasherman alizasherman BLOGGER Friday March 23, 2012 2:03:54 PM Thanks so much for the fine conversation! ;-) If I send you a friend request on Facebook - don't get me blocked for 7 days. LOL! lhudson BLOGGER Friday March 23, 2012 2:03:31 PM Pinterest is, in a way, like dark chocolate. You might binge on it for a while but eventually it is just something you have each day as a special treat and will never, ever give it up! ;) alizasherman BLOGGER More eChat

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CMO videos

GM's Customer Focus
How GM uses customer metrics and analytics.
2:34
(3) comments

Del Mar Races to Win
How the racetrack uses social and mobile marketing
1:54
(4) comments

Social Media Resolutions
Ideas for social media marketing in 2012.
4:25
(33) comments

My Viral Tweet
What marketers can learn from a tweet.
2:54
(7) comments

Trikkes & Marketing
Retailers face three options in 2012.
3:41
(2) comments

Looking 5 Years Ahead
IBM's 5 in 5.
3:51
(3) comments

Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.
3:01
(1) comment

Neither Snow Nor Rain
The USPS plans to curtail mail delivery.
02:18
(5) comments

Careful With Foursquare
Mitch Wagner trips over his own feet.
04:26
(3) comments

Community Is 'Where It's At'
If brands want their names to stick they need to ...
2:27
(11) comments

Twitter Upgrades
Twitter is now more useful for brands.
2:42
(1) comment

Fonts Mean Brands
Mess with your font at your peril.
3:12
(5) comments

CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...
2:21
(0) comments

Behavioral Ads
Marketers are losing on behavioral advertising.
2:54
(8) comments

'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...
3:00
(1) comment

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Charlotte Blank
General Motors: Keeping the Customer at the Center
2|29|12 | 2:34 | (3) comments

How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.

Craig Dado
Del Mar Races to Win at Social, Mobile Marketing
2|15|12 | 1:54 | (4) comments

Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.

Mitch Wagner
Social Media Marketing Resolutions
1|25|12 | 4:25 | (33) comments

Ideas for boosting B2B social media marketing in 2012.

Mitch Wagner
My Viral Tweet
1|18|12 | 2:54 | (7) comments

What marketers can learn from a tweet that went viral.

Mitch Wagner
Trikkes & the Future of Retail Marketing
1|9|12 | 3:41 | (2) comments

Retailers face three options in 2012: Go low on price, go high on service, or go out of business.

Mitch Wagner
Looking 5 Years Ahead in Marketing
12|21|11 | 3:51 | (3) comments

IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.

Mitch Wagner
Mobile Makes Retail Marketing Harder
12|19|11 | 3:01 | (1) comment

Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.

Keith Dawson
Neither Snow Nor Rain
12|13|11 | 02:18 | (5) comments

As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.

Mitch Wagner
Don’t Embarrass Yourself on Foursquare
12|12|11 | 04:26 | (3) comments

Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.

CMO Video
Community Is 'Where It's At'
11|15|11 | 2:27 | (11) comments

Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.

Mitch Wagner
Twitter Upgrades Activity Streams
11|9|11 | 2:42 | (1) comment

Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.

Keith Dawson
Fonts Mean Brands
10|31|11 | 3:12 | (5) comments

Once you associate a font with your brand, you mess with it at your peril.

Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time
10|20|11 | 2:21 | (0) comments

CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.

Keith Dawson
Behavioral Ads: Getting Back in the Conversation
10|18|11 | 2:54 | (8) comments

Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.

Mitch Wagner
'Moneyball' Marketing
10|14|11 | 3:00 | (1) comment

"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.