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the CMO site blogs BIO TOP POST Zions Bancorporation Makes Bank on Mobile Ellis Booker 6/1/2012 (13) comments As mobile access has evolved from handy to essential, a new crop of analytics tools is giving companies a way to peer over the shoulders of their customers who use smartphones and ... Most recent post: John Barnes... Mitch, it seems to me that the "vague, nonspecific, and inarticulate" nature of... BIO FEATURED POSTS If Content Is King, Landing Pages Are the Power Behind the Throne Scott Kinoshita 5/30/2012 (35) comments If ad clickthroughs are failing to convert, maybe the problem isn't with Internet advertising. Maybe it's because so many landing pages are lousy. Most recent post: Mitch Wagner... cvargas - Hubspot specializes in inbound marketing, which means good landing pages... BIO Google Produces Guide to Mobile Marketing Alan Reiter 5/29/2012 (22) comments Google has published a mobile marketing Website that's especially useful for executives new to the mobile world, as well as for CMOs considering offering marketing information on ... Most recent post: Mitch Wagner... If developers can't take the time to develop a tablet-friendly page, the page should... BIO Despite Executive Fretting, Employee Videos Produce Brand Lift Ellis Booker 5/25/2012 (52) comments For years, HR managers and Church Ladies have been warning the rest of us about posting "inappropriate" material on the office LAN, or more recently, on social media sites. Most recent post: cmophil... True. Negative spreads quicker than positive when it comes to most viral videos. BIO ICANN Back on Track With Plan to Expand Top-Level Domains Karl Hakkarainen 5/23/2012 (28) comments ICANN has resumed its plan to vastly expand the number of generic Top Level Domains (gTLDs). A glitch that exposed applicant information to other applicants took six weeks to ... Most recent post: Mitch Wagner... Yup. Ariella wrote about them: In Domain Names, Overstock.com Learns Short Isn't... BIO Post IPO, Questions Linger About Facebook’s Value to Marketers Ellis Booker 5/21/2012 (66) comments With Facebook now a publicly-traded company, marketers want answers to the same questions they asked on Thursday, a day before the IPO: Is the time, energy, and money we spend on ... Most recent post: impactnow... Exacly if FB can't demonstrate tangible value to companie it will be refelcted in... (29) Romania's Best Marketing Idea Since Dracula (55) Why Google Ads Work & Facebook Ads Don't (24) McKinsey's 'Demystifying Social Media' Rehashes Old Marketing Advice (17) Skyrim: How Marketing Turned a Niche Product Into a Mass Market Hit (89) Dove Gives 'Real Beauty' Campaign a Makeover (31) Social Review Sites Fall Short of Promise most commented (66) Post IPO, Questions Linger About Facebook’s Value to Marketers (52) Despite Executive Fretting, Employee Videos Produce Brand Lift (35) If Content Is King, Landing Pages Are the Power Behind the Throne (28) ICANN Back on Track With Plan to Expand Top-Level Domains (22) Google Produces Guide to Mobile Marketing top user-generated boards (5) Election time
message boards eChat Re: PRIVACY CONCERNS: Mitch, it seems to me that the "vague, nonspecific, and inarticulate" nature of the privacy complaints has more to do with a lack of experience than anything else. Consumers know that the game of buying and selling is changing, but they... John Barnes on Zions Bancorporation Makes Bank on Mobile Re: Stronger sweets: A mommy-blogger friend of mine loves 'em.Personally, though, I don't like the taste or smell of maple-flavored anything unless it's syrup. Joe Stanganelli on Dove Gives 'Real Beauty' Campaign a Makeover Re: Cost: Right, Mitch. I think there's an interesting story to be done on how many marketers just aren't monitoring "abandonment." Sure, when a site has a checkout, abandonment is straightforward--i.e., 100 added something to their cart, but only... Ellis Booker on Zions Bancorporation Makes Bank on Mobile Cost: Very good story, Ellis. I like the idea of being able to assign cash value to unconverted transactions and cost-justifying making a fix. Being able to assign a cost to lost business makes it easier to get the budget to fix the problem.&nbs... Mitch Wagner on Zions Bancorporation Makes Bank on Mobile Re: Election time: It'll be interesting to see if social plays a decisive role in the 2012 election. In previous years, it's been a sideshow, with the important exception of fundraising. The same goes for all forms of Internet advertising and marketing. Part... Mitch Wagner on Election time Re: Older demographics on Facebook - Marketers, don't hold your breadth: Barbara Krafte - That's very interesting about older demographics on Facebook. I recall a statement by TV critic James Poniewozik ca. 2000: He said the reason there are so few shows for older viewers is that older viewers don't respond... Mitch Wagner on Why Google Ads Work & Facebook Ads Don't Re: Heretical: Corp. blogs are dumb: Barbara - I'm very fond of microsites. But I think whitepapers are also valuable. They're linear, and more easily engaged with online. A business customer can pile them up and read them on the train or plane when they're disconnected. Mitch Wagner on Corporate Blogging: We've Got Good News & Bad News Re: More to remember?: Yup. Ariella wrote about them: In Domain Names, Overstock.com Learns Short Isn't Always Sweet Mitch Wagner on ICANN Back on Track With Plan to Expand Top-Level Domains Re: PRIVACY CONCERNS: Mitch, my point is that if you are very upfront about what you are doing, then any issue about invasiveness is somewhat mitigated. If, however, the consumer is not aware of the tracking of the application use and later learn about it,... Ryck on Zions Bancorporation Makes Bank on Mobile Re: Mobile necessities: If developers can't take the time to develop a tablet-friendly page, the page should at least default to the desktop version, which is likely to be more usable on the tablet than the phone version. Mitch Wagner on Google Produces Guide to Mobile Marketing Re: Looks like a mix of logical level...: Barbara - Another couple of factors that lead to bad decisions: Companies get insular, believing their way of doing things is the best way, and the only way. They start taking customers for granted, not considering that customers have alternatives. In... Mitch Wagner on Google Produces Guide to Mobile Marketing Re: Doing things right: cvargas - Hubspot specializes in inbound marketing, which means good landing pages are, for them, essential. Hubspot having poor Internet marketing would be a like a sloppily dressed haberdasher. Mitch Wagner on If Content Is King, Landing Pages Are the Power Behind the Throne Re: Stronger sweets: I saw a reference to bacon-maple donuts on Twitter this morning. I'm not sure how that sounds. Mitch Wagner on Dove Gives 'Real Beauty' Campaign a Makeover Re: PRIVACY CONCERNS: Ryck - My first thought on reading your message is why should the consumer care if the data is aggregated and anonymized? Just because the traffic reporter reports a traffic jam where I'm driving, doesn't mean he's peering into my car. But... Mitch Wagner on Zions Bancorporation Makes Bank on Mobile Re: Mobile 1st: Ellis - That is a good point. But it makes sense. People on mobile devices are on the go; they don't have time to coax a poorly functioning piece of software. Mitch Wagner on Zions Bancorporation Makes Bank on Mobile Re: Do It Well: AliceAMM - It seems that we run in a frenzy from tablet to phone to computer, etc. Are we doing any of it well or all of it just to say we do it? That's been my experience thus far. We jump into it all without making sure we're doing it... Mitch Wagner on Zions Bancorporation Makes Bank on Mobile Re: PRIVACY CONCERNS: Ellis, I agree that most of us don't read the associated license or use agreement that is associated with an application, but that does not obviate the potential backlash. Despite it being the bank, consumers may wonder if the 'snooping'... Ryck on Zions Bancorporation Makes Bank on Mobile Re: Stronger sweets: Ah, yes, I'm aware of bacon ice cream. I've even tried mixing turkey bacon (cooked, of course) with cookies & cream ice cream with disturbingly delicious results. Joe Stanganelli on Dove Gives 'Real Beauty' Campaign a Makeover Re: Simplicity: @smkinoshita - if this is the point of the article, then the goal is an impossible one--to close everyone who clicked on the ad. I don't expect a single page to close for everyone who lands on it, my point is the landing page should at... smkinoshita on If Content Is King, Landing Pages Are the Power Behind the Throne Re: PRIVACY CONCERNS: A reasonable question, Ryck. But, come on, how many of us bother reading through all the permissions granted a moble app before we install it? I sure don't. And anyway, I'm much more comfortable installing an app from a known entity--say,... Ellis Booker on Zions Bancorporation Makes Bank on Mobile MORE MESSAGE BOARDS eChat message boards Sunday April 15, 2012 3:03:03 AM wht do you suggest for start up's who don't have any valid historical data? Samir Sanil PROPONENT Monday March 26, 2012 11:35:22 AM And it's up: Get More From Pinterest Marketing Mitch Wagner PROPONENT Friday March 23, 2012 6:00:57 PM I've written up a blog post reporting on this chat, look for it on the home page Monday morning -- 7:30 am ET to be precise. Mitch Wagner PROPONENT Friday March 23, 2012 3:02:44 PM Thanks so much for having this. sroeben PROPONENT Friday March 23, 2012 2:22:47 PM www.pinterest.com/storyofmylife InspiredBySaturday PROPONENT Friday March 23, 2012 2:09:54 PM So, Aliza, since you still seem to be here after all, why are you skeptical about Facebook? Do you think it might be a fad, and evaporate this year or something? It seems pretty firmly entrenched to me. Mitch Wagner PROPONENT Friday March 23, 2012 2:09:15 PM Good tip. So to speak. Mitch Wagner PROPONENT Friday March 23, 2012 2:08:43 PM BTW, I'm tagging tweets about Pinterest with #pintip alizasherman PROPONENT Friday March 23, 2012 2:06:54 PM I think I might write up a blog post on it as well. Look for that to go live Monday if I do. Mitch Wagner PROPONENT Friday March 23, 2012 2:06:43 PM Yes. This is the archive. Mitch Wagner PROPONENT Friday March 23, 2012 2:06:31 PM Thanks Aliza! smkinoshita PROPONENT Friday March 23, 2012 2:06:14 PM Mitch - will this be archived? Same URL? alizasherman PROPONENT Friday March 23, 2012 2:05:50 PM Thanks for coming, Aliza! Good luck on the assignment. Mitch Wagner PROPONENT Friday March 23, 2012 2:05:42 PM <waving to Eileen> alizasherman PROPONENT Friday March 23, 2012 2:05:25 PM I'm @alizasherman on Twitter folks. And now I must go finish an assignment so signing off. Happy Pinning! Thanks to Mitch for inviting me. alizasherman PROPONENT Friday March 23, 2012 2:05:18 PM http://pinterest.com/eileenludwig/ eileenludwig PROPONENT Friday March 23, 2012 2:04:10 PM Great analogy Aliza! lhudson PROPONENT Friday March 23, 2012 2:03:58 PM Thanks everyone for being here! If you are on Pinterest, please paste your URL here so we can follow you! http://pinterest.com/alizasherman alizasherman PROPONENT Friday March 23, 2012 2:03:54 PM Thanks so much for the fine conversation! ;-) If I send you a friend request on Facebook - don't get me blocked for 7 days. LOL! lhudson PROPONENT Friday March 23, 2012 2:03:31 PM Pinterest is, in a way, like dark chocolate. You might binge on it for a while but eventually it is just something you have each day as a special treat and will never, ever give it up! ;) alizasherman PROPONENT More eChat

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GM's Customer Focus
How GM uses customer metrics and analytics.
2:34
(3) comments

Del Mar Races to Win
How the racetrack uses social and mobile marketing
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Social Media Resolutions
Ideas for social media marketing in 2012.
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My Viral Tweet
What marketers can learn from a tweet.
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Trikkes & Marketing
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Looking 5 Years Ahead
IBM's 5 in 5.
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Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.
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(1) comment

Neither Snow Nor Rain
The USPS plans to curtail mail delivery.
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Careful With Foursquare
Mitch Wagner trips over his own feet.
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Community Is 'Where It's At'
If brands want their names to stick they need to ...
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(11) comments

Twitter Upgrades
Twitter is now more useful for brands.
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(1) comment

Fonts Mean Brands
Mess with your font at your peril.
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CMOs Need More Customer Time
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Behavioral Ads
Marketers are losing on behavioral advertising.
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'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...
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Charlotte Blank
General Motors: Keeping the Customer at the Center
2|29|12 | 2:34 | (3) comments

How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.

Craig Dado
Del Mar Races to Win at Social, Mobile Marketing
2|15|12 | 1:54 | (4) comments

Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.

Mitch Wagner
Social Media Marketing Resolutions
1|25|12 | 4:25 | (33) comments

Ideas for boosting B2B social media marketing in 2012.

Mitch Wagner
My Viral Tweet
1|18|12 | 2:54 | (7) comments

What marketers can learn from a tweet that went viral.

Mitch Wagner
Trikkes & the Future of Retail Marketing
1|9|12 | 3:41 | (2) comments

Retailers face three options in 2012: Go low on price, go high on service, or go out of business.

Mitch Wagner
Looking 5 Years Ahead in Marketing
12|21|11 | 3:51 | (3) comments

IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.

Mitch Wagner
Mobile Makes Retail Marketing Harder
12|19|11 | 3:01 | (1) comment

Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.

Keith Dawson
Neither Snow Nor Rain
12|13|11 | 02:18 | (5) comments

As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.

Mitch Wagner
Don’t Embarrass Yourself on Foursquare
12|12|11 | 04:26 | (3) comments

Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.

CMO Video
Community Is 'Where It's At'
11|15|11 | 2:27 | (11) comments

Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.

Mitch Wagner
Twitter Upgrades Activity Streams
11|9|11 | 2:42 | (1) comment

Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.

Keith Dawson
Fonts Mean Brands
10|31|11 | 3:12 | (5) comments

Once you associate a font with your brand, you mess with it at your peril.

Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time
10|20|11 | 2:21 | (0) comments

CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.

Keith Dawson
Behavioral Ads: Getting Back in the Conversation
10|18|11 | 2:54 | (8) comments

Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.

Mitch Wagner
'Moneyball' Marketing
10|14|11 | 3:00 | (1) comment

"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.